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Many eligible Florida Marketplace enrollees receive premium tax credits that reduce their monthly premiums. Many never check — or use the wrong income figure — and may overpay as a result.
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A few of the health insurance carriers we work with
We help Florida residents compare available plans based on provider access, prescription coverage, estimated premiums, cost sharing, and maximum out-of-pocket exposure. Carrier, product, and Marketplace availability vary by county, eligibility, enrollment channel, and coverage year. Insurance Advisors of Florida does not represent every plan available in every area.
Licensed Florida agents available during business hours.
A licensed Florida agent will follow up during business hours to help estimate your potential premium tax credit and compare available plans. The Marketplace makes the official eligibility and premium-tax-credit determination.
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Many eligible Florida Marketplace enrollees qualify for premium tax credits that can reduce monthly premiums.
ACA subsidies aren’t one-size-fits-all. Eligibility depends on income, family size, ZIP code, and employer coverage status.
Here are five common household situations and the eligibility factors to review.
Lower-income individuals and families may qualify for meaningful premium tax credits plus cost-sharing reductions on an applicable Silver plan, depending on projected household MAGI, household size, and county. Individual coverage options and estimated costs vary by plan and carrier.
For middle-income households, estimated premium tax credits generally scale down gradually with income under current federal rules. Small business owners in this range may also want to compare group plan options.
For 2026 coverage, households above 400% of the federal poverty level generally will not qualify for a federal premium tax credit. Households near the upper limit should confirm projected household MAGI, household size, and current Marketplace rules before enrolling.
Projected income for the coverage year — not last year’s — generally determines estimated subsidy eligibility. A Special Enrollment Period may be available, subject to Marketplace eligibility, documentation, and current deadlines.
Sole proprietors, freelancers, single-member LLCs, and 1099 contractors generally use projected net income after deductions, not gross income, for subsidy eligibility. Self-employed Floridians may want to compare their eligibility estimate against gross-income assumptions.
Online calculators provide a starting estimate. A licensed Florida agent can help estimate your potential subsidy over the phone, with the Marketplace making the official determination.
☎Review My Potential SavingsSome Floridians paying full price may have qualified for a premium tax credit without realizing it. Here are common mistakes to avoid.
Many Floridians assume they earn too much and don’t check. For 2026 coverage, premium tax credits are generally available to eligible households with projected income from 100% through 400% of the federal poverty level, subject to current federal rules and limited exceptions.
Subsidies are based on projected household income for the coverage year — not last year’s tax return. Skipping the review could cause you to miss an available premium tax credit.
If your job changed, hours dropped, or you went self-employed, the right number is your projected income for the year ahead — not what you reported in April.
Access to an employer plan that meets current affordability and minimum-value standards can make an applicant ineligible for a Marketplace premium tax credit. If the offer does not meet those standards, the applicant may still qualify if all other Marketplace requirements are satisfied. Affordability can differ for the employee and family members, so each situation should be reviewed separately.
Different plans cover different doctors and medications. Confirming provider and prescription coverage before enrolling can help avoid unpleasant surprises later.
If income changes mid-year, reporting the update to HealthCare.gov promptly is generally recommended — otherwise potential savings may be missed, or money may be owed back at tax time.

We help compare individual Marketplace coverage with other available coverage paths based on eligibility, estimated premiums, employer options, provider access, prescriptions, cost sharing, and maximum out-of-pocket exposure. The appropriate option depends on the household’s specific circumstances.
Subsidies use projected income for the coverage year — not last year’s tax return. We build a realistic projection accounting for job changes, raises, and other factors.
We review available Marketplace plans in your county from Florida Blue, FHCP, Cigna, UnitedHealthcare, Ambetter, and other carriers we represent — with estimated premium tax credits applied, not list prices.
Different plans cover different doctors and medications. We help check your providers and prescriptions against each plan’s current directory and formulary before you enroll, and recommend confirming coverage directly with the provider and carrier.
One of 30+ licensed Florida agents in our Lake Mary office, serving the state since 2006 and available during business hours. Support is available before, during, and after enrollment — agents can assist with general policy and renewal questions, while each carrier makes its own billing and claims determinations. No additional fee for agent assistance.
Licensed Florida advisors help estimate your potential subsidy, walk you through plan options, and can assist with mid-year updates as income changes.
Insurance Advisors of Florida
MHR with a decade of Florida HR leadership before founding the agency. Tina works directly with Florida individuals, families, and self-employed Floridians on subsidy eligibility and plan selection.
Licensed Florida Broker
MBA/MHA. Florida licensed health and real estate broker with a clinical nursing background. Chad helps Florida households estimate potential subsidy eligibility and compare available plans across carriers.
Lake Mary, FL • Helping Floridians review coverage since 2006 • 30+ licensed Florida agents
If you choose to use advance payments of the premium tax credit, the applicable amount is generally sent to your insurance carrier to reduce the monthly premium you pay. The credit is later reconciled on your federal tax return using Form 8962.
If you choose to use advance payments of the premium tax credit, the applicable amount is generally sent to the insurance carrier to reduce the monthly premium you pay. The credit is reconciled on your federal tax return using Form 8962.
Cost-sharing reductions may lower deductibles, copays, coinsurance, and out-of-pocket maximums for eligible lower-income Marketplace enrollees, generally through 250% of the federal poverty level. To receive this benefit, the eligible applicant must enroll in an applicable Silver plan variation. The Marketplace makes the official eligibility determination.
For 2026 coverage, premium tax credits are generally available to eligible households with projected income from 100% through 400% of the federal poverty level, subject to current federal rules and limited exceptions. Eligibility also depends on household size, county, age, and access to qualifying employer coverage.
Five factors: projected income, household size, age, ZIP code, and employer offer status. Online calculators often miss several.
No additional fee for agent assistance. No pressure. You call — we answer.

The illustrations below are general and not a quote. Actual eligibility and amounts depend on projected household MAGI, household size, ages, county, and current federal rules, and the Marketplace makes the official determination.
No paperwork is generally needed for the initial conversation. No pressure. Helping Floridians review coverage since 2006.
Speak with a licensed Florida agent during business hours. Tell us household size, projected income, ZIP code, and employer coverage status.
We help estimate your potential subsidy using the Florida benchmark plan cost in your county. Available plans from carriers we represent are compared with estimated credits applied — not list prices.
We assist with enrollment and help review the coverage effective date shown by the Marketplace or carrier. After enrollment, our Florida-based support team can assist with general policy, billing-contact, renewal, and Marketplace-update questions. Each carrier makes its own billing, claims, coverage, and appeal determinations.
Illustrative scenarios based on situations Florida households commonly face. These are examples, not quotes or guarantees.
Situation: Renting in central Florida and concerned about the unsubsidized cost of a Silver plan.
What to check: Lower-income applicants may qualify for a meaningful premium tax credit plus cost-sharing reductions on an applicable Silver plan.
Situation: Two parents, two kids, weighing the unsubsidized cost of a Silver family plan against going uninsured.
What to check: An estimated premium tax credit can meaningfully reduce the net cost of a Silver family plan. Kids may also separately qualify for Florida KidCare.
Situation: Older couple facing higher unsubsidized premiums, since plans generally cost more at older ages.
What to check: Age affects the benchmark-plan premium used in the premium-tax-credit calculation. Older applicants may therefore receive a larger estimated credit than younger applicants with otherwise similar household circumstances, but the result also depends on income, household size, county, employer coverage, and current Marketplace rules.
Situation: Lost employer coverage and defaulted to COBRA while weighing Marketplace options.
What to check: A lower projected income can generally increase estimated subsidy eligibility. A Special Enrollment Period may apply, subject to Marketplace eligibility, documentation, and current deadlines.
Situation: Assumed they earned too much to qualify and paid full price on a Marketplace family plan.
What to check: For 2026 coverage, households above 400% of the federal poverty level generally will not qualify for a federal premium tax credit. Households near the upper limit should confirm projected household MAGI, household size, and current Marketplace rules before enrolling.
Situation: Reported gross 1099 revenue on the application instead of projected net income, which can understate eligibility.
What to check: Recalculating with projected net income after deductions may increase estimated eligibility, and the self-employed health insurance deduction may also apply.
Generalized examples for illustration, not a quote or guarantee. Individual eligibility depends on age, county, family size, projected income, and benchmark plan cost, and the Marketplace makes the official determination.
Many Floridians who buy Marketplace coverage may qualify. Eligibility depends on projected household income (MAGI), household size, ages, county, and employer coverage offers, and the Marketplace makes the official determination. Applicants must also be U.S. citizens or lawfully present, not enrolled in Medicare, and not incarcerated.
For 2026 coverage, premium tax credits are generally available to eligible Marketplace applicants with projected household income from 100% through 400% of the federal poverty level, subject to current federal rules and limited exceptions. Eligibility also depends on household size, age, county, access to qualifying employer coverage, and other Marketplace requirements. The Marketplace makes the official determination.
The estimate generally depends on projected household MAGI, household size, ages, Florida county, and employer coverage offers. The federal formula compares the benchmark Silver plan cost in your county to a sliding-scale percentage of income; the difference is the estimated premium tax credit. Online calculators and agents can provide an estimate, but the Marketplace makes the official determination.
Possibly. If your advance premium tax credit is greater than the premium tax credit you are ultimately allowed based on your actual household income and family size, the excess generally must be repaid when you file your federal tax return. For tax years beginning with 2026, the previous income-based repayment limitations generally no longer apply. The IRS reconciles the credit using Form 8962. If your allowed credit is greater than the advance payments made during the year, the difference may increase your refund or reduce the amount you owe. Reporting household and income changes to HealthCare.gov promptly can help reduce unexpected repayment amounts.
Yes — “Obamacare” is the colloquial name for the Affordable Care Act (ACA), enacted in 2010. ACA subsidies, Obamacare subsidies, Marketplace subsidies, and premium tax credits generally refer to the same federal program. Premium tax credits are available only for eligible coverage enrolled through the Health Insurance Marketplace. A licensed Marketplace agent may assist with the application and enrollment process, but the Marketplace makes the official eligibility determination.
Reporting income changes to HealthCare.gov promptly is generally recommended. If income drops, the estimated subsidy may adjust upward, which can lower the monthly premium going forward. If income rises, updating it can help avoid owing money back at tax time. Many Floridians don’t update mid-year and may miss savings or face a larger reconciliation later.
Yes — self-employed Floridians may qualify for meaningful premium tax credits. Eligibility is generally based on projected net income after business deductions, not gross 1099 totals, so the estimate depends on how income is projected. The self-employed health insurance tax deduction may also apply, subject to IRS rules.
Yes. Florida Blue participates in the Florida Marketplace through HealthCare.gov, where premium tax credits can apply to eligible plans. Ambetter, and in some counties other carriers, may also offer Marketplace plans where available. Premium tax credits generally apply the same way regardless of carrier; what differs is plan design, provider network, and prescription formulary — confirm current carrier and plan availability for your county and coverage year.
Premium tax credits (APTC) generally lower the monthly premium and are available to most eligible enrollees based on income. Cost-sharing reductions (CSR) generally lower deductibles, copays, and out-of-pocket maximums when care is used, and generally apply only for eligible lower-income households (based on federal poverty level guidelines) who enroll in an applicable Silver plan variation. Households eligible for both may want to compare Silver plan options against other tiers based on their specific circumstances.